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BIG RED Rolls Out Limited-Edition Cans (and a contest) for TRANSFORMERS: AGE OF EXTINCTION

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With Michael Bay’s TRANSFORMERS: AGE OF EXTINCTION headed for theaters next month via Paramount Pictures (one of my personal must-sees of the summer), fans of the heroic Autobots and evil Decepticons have been hungry – or thirsty – for more Cybertronian goodness. While the Hasbro toys have just rolled out over the past couple of weeks, TRANSFORMERS will begin invading the beverage aisles of your local stores through an unlikely partner – BIG RED. The makers of America’s first (and still bestselling) red soda just hit THE ROCK FATHER with details on a series of limited-edition cans, along with your chance to win TRANSFORMERS swag through their $25,000 sweepstakes.

“Just as we see with Big Red enthusiasts, TRANSFORMERS fans all have a passion of epic proportions for the franchise. This is our opportunity to offer everyone a chance to receive something ‘Deliciously Different’ in anticipation of one of the biggest films of the summer. We are thrilled to be part of bringing the explosive on-screen action of TRANSFORMERS to life with not only our Limited Edition TRANSFORMERS can series but also a sweepstakes offering fans the chance to win some unique TRANSFORMERS prizes.”Thomas Oh, Big Red’s SVP of Marketing

Fans can stock up on their TRANSFORMERS swag with Big Red’s $25,000 sweepstakes*. Up for grabs will be TRANSFORMERS collectable figures, Hasbro toys inspired by the movie, wearables, DVDs, posters and even a rather chilling prize, a cooler that transforms into a picnic table. All in all, Big Red will be giving away over nine hundred prizes sure to excite all levels of devotees. Check out the entire lineup at bigred.com/tf4.

“This national Big Red campaign is a great way to ramp up further excitement for the upcoming release of the film. Now Big Red fans of the franchise can get set for the movie with TRANSFORMERS: AGE OF EXTINCTION collectible cans and cool movie themed prizes.”LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships for Paramount Pictures

TRANSFORMERS: AGE OF EXTINCTIONTRANSFORMERS: AGE OF EXTINCTION is the fourth film in director Michael Bay’s global blockbuster franchise. Mark Wahlberg, Stanley Tucci, Li Bingbing , Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor and Titus Welliver star. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history… while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, Optimus Prime (voiced by Peter Cullen) and the Autobots rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.

Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce. Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.

TRANSFORMERS: AGE OF EXTINCTION opens in theaters on June 27, 2014. 

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes begins 1:00 am CST 5/19/14. Ends 8/15/14. Open to legal residents of any U.S. state or DC who are at least 18 & up. SUBJECT TO OFFICIAL RULES located at bigred.com/tf4-privacy. Odds of winning depend upon the number of eligible entries received. Sponsor: Big Red Inc., 4500 River Place Blvd., Bldg 1 Suite 450, Austin TX 78730.

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