I feel like Denny’s just played a Jedi Mind Trick on me. It’s 2:25pm and I feel the urgent need for breakfast, and the fact that they’ve got a new menu inspired by the upcoming release of Lucasfilm’s Solo: A Star Wars Story is a pretty compelling draw. You could say it’s pulling me in like the Death Star’s tractor beam. While the menu alone is presenting tastes inspired by a galaxy far, far away, they’re also serving-up some collectibles, and that includes exclusive Solo: A Star Wars Story trading cards from The Topps Company. And those cards are part of a mission to do some good as net proceeds from the sale of all trading card packs will benefit Denny’s longtime partner, No Kid Hungry, to help kick childhood hunger into the farthest reaches of The Outer Rim. Check out a new commercial below that shows what a Star Wars cantina might be like if it were a Denny’s and all the patrons were throwing down for a “Hand of Sabbac!”
Each exclusive trading card pack, only available at Denny’s in-store and via ‘Denny’s on Demand‘, includes two of 12 different character cards, featuring Han Solo, Chewbacca, Qi’ra, Lando Calrissian and more, in addition to a Denny’s coupon for future use. A portion of all sales from the $3 trading card packs–with a minimum guaranteed donation of $1 million–will be donated to No Kid Hungry to help provide meals to children in need.
For the commercial, Denny’s worked closely with Lucasfilm and Skywalker Sound and enlisted the help of acclaimed production designer Neil Lamont and Oscar-winning creature and Special Makeup Effects Supervisor Neal Scanlan–both of whom worked on Star Wars films Rogue One: A Star Wars Story and Star Wars: The Force Awakens–to create an authentic Star Wars environment for the spot.
Star Wars fans can also fuel up with their crew with Denny’s movie-inspired menu, featuring bold new items that will send guests’ taste buds into hyperdrive. Available 24/7, Denny’s new menu includes the Co-Reactor Pancakes, featuring fresh strawberries, strawberry sauce and whipped cream, plus a side of Crystal Crunch Rocks and a pitcher of warm citrus sauce to pour over the pancakes; the Blaster Fire Burger, which offers up chipotle gouda cheese, bacon and spicy Ghost Pepper sauce top a hand-pressed 100 percent beef patty; along with the new Two Moons Skillet and Denny’s Lightspeed Slam. Guests can also activate their taste buds by adding a side of Crystal Crunch rocks to their favorite Milk Shake.
If that wasn’t enough, guests can also enjoy their favorite beverage in one of Denny’s Limited Edition Solo: A Star Wars Story collector cups featuring characters from the film and topped with a Millennium Falcon lid.
For more STAR WARS news, reviews and features, including the latest on Ron Howard’s Solo: A Star Wars Story, J.J. Abrams’ STAR WARS: EPISODE IX, Jon Favreau’s live-action television series and the new films from Rian Johnson, David Benioff and D.B. Weiss, check out TheRockFather.com/StarWars
