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I distinctly recall someone in my family – perhaps my Father, maybe even a Grandfather – having a bottle of two of BRITISH STERLING around when I was a kid. After all, when your brand sells over 50 Million units in the 1970s, it’s bound to show up somewhere. Even Lynn Tilton, CEO of Patriarch Partners, the New York-based private equity firm that owns Dana Fragrances agrees, “For years British Sterling could be found in almost every household across America.” For 2014, BRITISH STERLING is back – sleeker, and better than ever with a pair of NEW fragrances – H.I.M. “Reserve,” and H.I.M. “Private Stock.” What is “H.I.M.,” you ask? H.I.M. is short for ‘His Imperial Majesty’ – a subtle nod to King George VI who was one of only a few British Royals to hold that title and who’s military background led him to work tirelessly to strengthen the image and resolve of England after World War II. With Rock Father’s Day approaching, Dana Fragrances and THE ROCK FATHER have teamed up to deliver some BRITISH STERLING.

Watch: Brooke Sterling explains #SterlingChoices


Brooke up there? I like her style. The only “boss” I have is myself, so I no longer have to blackmail or torture, but I do make “Sterling Choices.” Funny thing is, I’m fragrance-sensitive, and it is beyond rare to find a fragrance that’s agreeable not only to me, but to my wife. 

Sponsor Message:


While BRITISH STERLING H.I.M. is available now at stores like Walmart, one lucky reader will score a bottle of each (MSRP $24.99 per 3.8oz bottle)!


The Inspiration Behind BRITISH STERLING H.I.M.

In 1947, His Imperial Majesty (H.I.M.) King George VI challenged the Secret Intelligence Service (S.I.S.) to strengthen Britain’s image by making British Agents and Diplomats more masculine, confident, and influential.   The S.I.S. subsequently launched a training program some called “Project Sterling” to improve intelligence, decision-making, personal values, and manners.  The goal was to define a clear code of conduct to provide competitive advantage.   Inspired by the program’s original objectives, H.I.M. fragrances capture the masculine sensibilities of the era, with modern fragrances that represent the spirit of today’s man.




Use the Rafflecopter Widget below (it will guide you), starting with the first (mandatory) entry method – Scroll down and Leave a comment that shares your answer to the following: 

QUESTION: What is your favorite “BRITISH” thing? Perhaps a film, band, or even a food – anything goes!

After that, you can complete social actions for additional, completely optional entries. Please Note: By entering giveaways on The Rock Father, you agree to comply with my fairness policy.

{source}” rel=”nofollow”>a Rafflecopter giveaway

The Fine Print: 

Promotion open to residents of the U.S. only, ages 18+, void where prohibited. Winner will be chosen on, about, or after June 24, 2014, and will be notified via email to obtain their shipping address. If no response within 24 hours, an alternate winner will be chosen. Prize will be provided by Dana Fragrances.

1980s-style Disclaimer: Many will enter, few will win! Please allow 8-12 weeks for delivery of prizing (seriously, probably not that long), The Rock Father is not responsible for any lost or misdirected packages. In the rare occasion that a prize does not arrive (which, sadly, has happened), you have no remedy other than moving on.

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