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HUMVEE Reloaded: AM General’s Battle-Tested Icon Gets a High-Tech Makeover

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AM General, the leading manufacturer of light tactical military vehicles, will unveil its vision for the future of the HUMVEE at the AUSA Global Force Symposium & Exposition.

Marking 40 years of production, AM General’s Future Driven HUMVEE concept highlights advancements in passenger ergonomics, safety, and vehicle mobility. The HUMVEE 4-CT on display will feature the MARS (MBrace and RollTek System) from IMMI, setting a new standard in occupant protection. It will also showcase enhanced lethality and defense capabilities, including a Kongsberg Protector SR4 Remote Weapon Station and a counter-drone system from Axon and DedroneOnTheMove.

“The Future Driven HUMVEE concept encapsulates the company’s innovative spirit and our understanding that continuous improvement isn’t just a cliché,” says AM General President & CEO Jim Cannon. “We’re excited for our customers to see our vision for how we will improve the Warfighter’s safety with a cutting-edge restraint system and increase the vehicle’s capabilities for mission success!”

 

The Future Driven HUMVEE represents a commitment to innovation and industry collaboration, ensuring the legendary platform remains a vital component of the U.S. Army’s light tactical vehicle fleet for decades to come.

This year’s AUSA Global Force Symposium & Exposition runs March 25-27 at the Von Braun Convention Center in Huntsville, Alabama. Find AM General in Booth No. 1120.

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James Zahn
James Zahnhttps://www.therockfather.com
James Zahn aka The Rock Father is the founder and publisher of THE ROCK FATHER Magazine, and also serves as Editor-in-Chief of The Toy Book, and Senior Editor of The Toy Insider and The Pop Insider. Additionally, he was named Co-President of ITMA, the International Toy Magazines Association in January, 2025. Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy, retail, and entertainment industries, and has been seen on or quoted in Yahoo! Finance, NewsNation, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, CBS, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. He has been involved with business, entertainment, and media for more than 30 years, with a passion for music, film, retail, and publishing. Follow James on Twitter @TheRockFather. Email him: james@therockfather.com

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