This morning, I received an email that had started off with a very true statement: “Whether you’re a true Phish fan or not, you’ve tried Ben & Jerry’s classic flavor, Phish Food.” I have, and I love it so much that at one point it was my favorite flavor from the Ben & Jerry’s lineup, despite my not being a Phish Phan at all. Now, Ben & Jerry’s has partnered with Phish for a third flavor to celebrate the 21st anniversary of The WaterWheel Foundation. It’s Ice… Cream features a caramel malt ice cream with almond toffee pieces, fudge fish and a caramel swirl and was one of the original flavor concepts in the running back in 1997, to become Phish Food. Luckily, Ben & Jerry’s Flavor Gurus never lose sight of a good flavor concept and have brought it to pints. A portion of all proceeds will benefit The WaterWheel Foundation.
To celebrate It’s Ice…Cream, named after the 1991 Phish song “It’s Ice,” Ben & Jerry’s has created a one-of-a-kind pack featuring exclusive artwork by renowned Phish poster artist, Jim Pollock. But the artwork doesn’t stop with the Ben & Jerry’s pint. Ben & Jerry’s will be offering a merchandise gift pack available in limited quantities through store.benjerry.com, which includes a special poster design by Pollock. All proceeds of merchandise sales will directly benefit The WaterWheel Foundation.
Phish drummer Jon Fishman notes “For over twenty years, Phish has enjoyed a great partnership with Ben & Jerry’s and we’re excited that this new creative flavor can continue to support the work of The WaterWheel Foundation.”
It’s Ice… Cream is a part of Ben & Jerry’s uber-limited line known as Special Stash, which can be purchased exclusively at Ben & Jerry’s Scoop Shops, store.benjerry.com, and select retailers.
For more information, visit: www.benjerry.com/flavors
