Pacsun reinforced its role at the intersection of fashion and music this past weekend with exclusive content throughout the Rolling Loud California 2025 Livestream, featuring performances from A$AP Rocky, Peso Pluma, and Playboi Carti.
Streaming across YouTube, Twitch, and TikTok, Pacsun engaged fans with backstage access, artist interviews, and influencer collaborations. A VIP gifting suite provided a hub for artists and talent, while the brand partnered with TikTok creators to extend festival moments beyond the venue.
@pacsun good food, good friends, & good vibes 🎡 #pacsun #rollingloud #rollingloudcali #festival
“Music is a driving force in culture, and festivals are where communities come together to celebrate creativity and self-expression. At Pacsun, we’re dedicated to more than just being present, we’re actively shaping the experiences that matter to the next generation,” says Richard Cox, Chief Merchandising Officer at Pacsun. “As we expand our footprint in festival culture, our focus remains on fostering authentic connections that inspire, engage, and bring our community closer to our core pillars, including music, and moments that move them.”
Notable artists and streamers, including BossMan Dlow, N3on, Lazer Dim 700, Cash Cobain, and Skaiwater, joined the activation, alongside Rolling Loud co-founders Tariq Cherif and Matt Zingler. Fans also scored exclusive Pacsun x Rolling Loud merchandise during the livestream.
This event marked the launch of Pacsun’s 2025 festival programming, as the brand continues expanding its influence in music, fashion, and youth culture at major festivals throughout the year.
Keep an eye on what the Pacsun crew is up to at the official site.
