PLAY HARD, the buzzworthy new line of premium vodka seltzers from Playboy Spirits, is making waves as it expands into Illinois — the birthplace of the Playboy brand.
Geared toward the Gen Z and Millennial crowd, PLAY HARD features an original pop art “Bunny Head” on its sleek 12-ounce slim cans and exudes a playful spirit that resonates with its target audience. Crafted with gluten-free vodka, sparkling water, and all-natural flavors, it promises a standout drinking experience.
“The RTD market has experienced explosive growth over the last few years, becoming one of the largest categories in the alcohol beverage space. We believe there is room for a much better product in terms of the quality of the ingredients and sophistication of the flavors,” says Marc Bushala, CEO of Playboy Spirits and Spirits Investment Partners (SIP). “The PLAY HARD brand is a celebration of being cheeky and spontaneous, a tribute to the occasions when people will enjoy this product.”
Bonus: Want Tunes? Check out the PLAY HARD Playlist on Spotify
Classic Inspiration
Drawing inspiration from Playboy’s rich archival collection, PLAY HARD offers an elegant fusion of top-notch flavor profiles and chic packaging. Each can boasts just 3g of carbs, 110 calories, and 4.5% ABV, with flavors like Mango Dragon Fruit and Grapefruit Yuzu leading the charge.
To celebrate its Illinois debut, PLAY HARD has inked a multiyear partnership with the Chicago White Sox, becoming the official RTD sponsor of the team. This collaboration will see PLAY HARD’s vibrant branding splashed across Guaranteed Rate Field this season.
“The demand for RTD vodka seltzers is exploding amongst baseball fans. PLAY HARD is an exciting new brand with iconic Chicago roots that will bring a vibrant gameday energy and atmosphere to the ballpark that makes baseball such a beloved pastime in this city,” says George McDoniel, White Sox Senior Director of Corporate Partnerships and Sales. “This partnership is a testament to Chicago’s vibrant spirit and PLAY HARD’s commitment to delivering unforgettable experiences.”
As PLAY HARD raises its glass to Illinois, it marks a milestone moment for Playboy’s historic ties to the city and the vibrant spirit of baseball. With its bold flavors and Chicago roots, PLAY HARD is poised to shake up the Windy City’s drinking scene in style.
