Taylor Swift Crushes YouTube Music Searches, Outswags Grande and Eilish Combined

The Swifties have spoken — loudly.

Taylor Swift just rocked the top spot as the most-searched music artist on YouTube in the U.S., racking up more monthly heat than Ariana Grande and Billie Eilish combined, according to new research from Riverside.

If these numbers seem low, they reflect searches for YouTube channels, not individual Google searches. After all, we know that Taylor racks up MILLIONS of searches each month.

Based on average monthly Google searches, the study crowns Cocomelon as the reigning champ of YouTube channels overall. The toddler juggernaut owns 49 states with a staggering 87,607 monthly searches. Not bad for nursery rhymes and animated dancing babies.

Right behind is the internet’s biggest philanthropist-slash-madman, MrBeast, clocking in at No. 2 with an average of 26,863 monthly searches. He’s in every state’s top five — because who doesn’t want to see a guy give away an island?

Swift takes the bronze, but she’s still the music queen, pulling 9,828 searches a month and owning Alaska’s No. 1 slot like it’s the Eras Tour in the Arctic.

“The searches for MrBeast and Taylor Swift as top channels suggest Americans are looking for both original creator content and traditional music on the platform,” comments Abel Grunfeld, Vice President of Marketing at Riverside. “For content creators, understanding these preferences can help them tailor their strategies to reach specific audiences more effectively, and in turn, generate more revenue.”

WWE body-slams into fourth with 9,227 searches thanks to a mix of nostalgia, chaos, and kayfabe. Dude Perfect lands fifth (4,409), still trick-shotting their way into America’s hearts—and search bars.

Bottom line: Kids rule, creators dominate, and Swift keeps breaking the internet, one algorithm at a time.

Top 10 Most-Searched YouTube channels in the U.S.